AmCham EU is the voice of American companies with an interest in doing business in the European community. AmCham is a meeting point and a bridge between the two continents.
That is why the concept of connection has been developed in a clear and impactful way in the visuals proposed to illustrate the important Annual Report 2020, printed version.
The stripes of the American flag become the arrows of the economic infographic, arrows that determine the dynamic and smooth exchange.
So the stripes become a graphic element throughout the publication to emphasise even more with wrap-around movements and the intersections of the photographic compositions between monuments symbolising the two sides of the Atlantic.