DigiPlace is a project of CECE, the association representing the national associations of the construction sector in the thirteen countries of the European Union.
To promote digitalisation among its members and big players in the industry, we focussed on a simple and clear sign. Under AlbertoMaccari's creative direction has been developed the brand image and user interface of the platform.
The approach is clearlyinclusive, given the widespread reluctance in the use of digital media in the construction industry in Europe.
We, therefore, wanted to focus on a simple and modular form that could be the visual and conceptual contact between the physical and digital worlds.
Below are some slides of the rationale presented at CECE.