Erotic lingerie Spring/Summer13 - Campaign shooting. Concept: The Other You.
The campaign's core idea, born directly from a strong consumer insight, was delivered thanks to a "visual trick". Having the model always against a mirror, one can have an immediate glimpse on the different alter egos any woman hides. 
Photographer: Bruno Dayan | Art direction: Alberto Maccari | Model: Charissa Du Plessis @ Ice | Retouch: OEW

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