When launching 1007, Peugeot wanted to appeal to women with a compact family car that could make their everyday life easier (e.g. with features like sliding doors). The "easy life" idea was illustrated through a fantastic lighthearted world.
Peugeot 1007 Facile!
When launching 1007, Peugeot wanted to appeal to women with a compact family car that could make their everyday life easier (e.g. with features like sliding doors). The "easy life" idea was illustrated through a fantastic lighthearted world.
