![](https://cdn.myportfolio.com/eb11125d97701df226b9fecc353c2aa5/12f99076cc872ba3f3b83e60_rw_1920.jpg?h=a6ca010d119fe8d7702499372374d8ee)
When launching 1007, Peugeot wanted to appeal to women with a compact family car that could make their everyday life easier (e.g. with features like sliding doors). The "easy life" idea was illustrated through a fantastic lighthearted world.
![](https://cdn.myportfolio.com/eb11125d97701df226b9fecc353c2aa5/e02b4028537288fba63c24ce_rw_1920.jpg?h=56f9fc750c10a9c9e82dadcf4bd90ae1)
![](https://cdn.myportfolio.com/eb11125d97701df226b9fecc353c2aa5/e4714cd566e53bdb3521aa85_rw_1920.jpg?h=ddaf5747850736edc5bc937b3dab0d4e)
When launching 1007, Peugeot wanted to appeal to women with a compact family car that could make their everyday life easier (e.g. with features like sliding doors). The "easy life" idea was illustrated through a fantastic lighthearted world.