![](https://cdn.myportfolio.com/eb11125d97701df226b9fecc353c2aa5/ce007cf4-97bd-4d9d-a418-24b88ce94dd0_rw_1920.jpg?h=c437a6cacdb3077a73f4bd715b0d7e19)
In this proposal, we approached “the product chain” in two different ways. One is linear and informative, as a DNA chain. Information is spread through three pages from left to right, where topics are highlighted by short descriptive texts and a chapter-logo.
![](https://cdn.myportfolio.com/eb11125d97701df226b9fecc353c2aa5/1c052680-5be7-4304-8073-04298e1d9c4d_rw_1920.jpg?h=935c0a1375529c4d22e3bb17801ba3c3)
The second approach is a circular path that expresses a continuity through the steps. This approach is more iconic as it uses short captions to describe the different chapters.
![](https://cdn.myportfolio.com/eb11125d97701df226b9fecc353c2aa5/300364a0-3053-4aca-8606-dd81fabdd478_rw_1920.jpg?h=825d0ad653d439a7d45db7bae6194120)
With the same style, the cover could be seen as a winner rosette and expresses the company’s achievements, but it also stands for a flourishing green tree with a shiny crown and a solid trunk - matching with the inside chapter colours.