CHALLEGE Crate a community for the music band Planet Funk fans, through building on the album concept We-People. IDEA We developed an app to invite fans to be part of their favorite band's official video. The call to action: the "high5", a widely used gesture among people all around the world. THE COMMUNITY The official video runs 24/7 on the Planet Funk album page. It is composed automatically by the fans's uploaded clips.

Album cover by Tom Hingston Studio

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