Valisere A\W13

Erotic lingerie Autum/Winter - Concept campaign This campaign, which builds on the insight that every woman has different alter egos, talks about changing desires. The campaign brings to life women undressing themselves into a more erotic self, through image and reflection connecting in a slightly playful tone.

First sketches around how to bring to life the product transformability, between the two sides
Art direction: Alberto Maccari
Model: Charissa DuPlessis - ICE
Photographer: Daniella Midenge
Postproduction: OEW
Art direction: Alberto Maccari
Model: Charissa DuPlessis - ICE
Photographer: Daniella Midenge
Postproduction: OEW
Art direction: Alberto Maccari
Model: Charissa DuPlessis - ICE
Photographer: Daniella Midenge
Postproduction: OEW
Art direction: Alberto Maccari
Model: Charissa DuPlessis - ICE
Photographer: Daniella Midenge
Postproduction: OEW
Art direction: Alberto Maccari
Model: Charissa DuPlessis - ICE
Photographer: Daniella Midenge
Postproduction: OEW
LA NUIT LUMINEUSE
A sensual short movie on the limited edition led corsage

Director: Alberto Maccari
Editing: Jonathan G. Posse
Music: Olmo Costa
In support of the campaign, we developed an interactive erotic e-book, The Other You, written by the bestselling writer Aveleen Avide.
Five stories and ten characters, through which to explore the many facets of the female psyche. Each leading character follows a path of amorous adventures and flirtation. It is possible to increase the erotic intensity of each story simply with a flip, which enables the user to pass from a soft narration to a bolder one.

You may also like

Rose
Citroën Visiospace
Ferrarelle Marathon
Au chômage - Celeste Prize '10
Marathon's sponsor
Bienvenue à La Belladone
Moses Agency - Branding
Valisere S\S14
Warner Village theaters
Peugeot 307 Esprit libre
Back to Top